Larry Beldt   •   •   402.637.8050   •   1323 Jackson St. #107   •   Omaha, NE 68102


Career Summary

Creative professional with 20+ years in graphic design, corporate communications and marketing. Extensive experience conceptualizing, designing and producing compelling graphics and illustrations for campaigns, print collateral, signage, Web content, video and instructional materials.


Software Experience

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, Adobe Dreamweaver, Adobe Flash, Microsoft Office, Adobe Freehand, Quark XPress


Professional Experience

Freelancing – Omaha, NE (Jul 2007– Present)

Freelance Graphic Designer / Art Director

Design print collateral, branding, Web and video content, instructional materials and illustrations for a variety of Midwest clients.


TD Ameritrade – Omaha, NE (Apr 2006 – Jun 2007)

Graphic Design Manager

Created campaigns and collateral for a variety of programs and initiatives including quarterly client retention programs (direct mail, statement inserts, brochures), the TDA National Sales Conference (overall concept, logo, event signage, invitations, presentation and Web graphics) and branch office promotional materials (banners, posters, sales sheets, booklets).

Collaborated with marketing project managers, freelancers and vendors to determine marketing strategies, concepts and production.

Ensured work prepared by outside agencies followed brand guidelines.


ConAgra Foods – Omaha, NE (Nov 2001 – Nov 2005)

Graphic Designer (Dec 2004 – Nov 2005)

Developed marketing collateral for some well-known brands (Banquet, Butterball, Hunt’s, Van Camp’s, etc.), corporate sponsorships and events, human resources, workforce diversity and other company-wide communication initiatives.

Designed original illustrations and page layouts for ConAgra’s intranet portal.

Created presentations for use by senior management.

Communications Specialist / Graphic Designer (Nov 2001 – Dec 2004)

Developed enterprise-wide collateral for employee benefit programs (401(k) and open enrollment guides, newsletters), an award-winning Consumer-Directed Health Plan change management initiative, systems integrations (PeopleSoft, SAP), HR planning and training materials.

Planned and implemented integration of Human Resource Business Center intranet site into portal; developed and delivered portal training for employees.

Volunteered to continue to produce HR benefits publications after transferring to Marketing department— effectively combining two positions into one.


Oriental Trading Company – Omaha, NE (Jul 1999 – Nov 2001)

Graphic Designer / Illustrator

Created catalog page layouts, direct mail and package design for major toy designer/importer.

Designed original illustrations for use in catalogs and direct mail.

Art directed the publication Articles, one of OTC’s gift catalogs.


Pamida – Omaha, NE (Mar 1992 – Jul 1999)

Marketing / Corporate Communications Designer

Produced campaigns, point-of-purchase and informational signage, shop concepts, 3D perspective schematics, Web graphics, logos, package design, ads and other promotional materials for the former 175+ store chain.

Assumed responsibility for creating campaigns, videos, brochures, direct mail, illustrations, newsletters and other internal collateral for corporate communications — which eliminated need to outsource.

Designed identity and served on committee of major corporate cultural change initiative.



University of Northern Iowa – Cedar Falls, IA

Graduate study in Instructional Technology / Educational Media.

Bachelor of Arts in Humanities.

Minor in International Studies.