Point Of Purchase Signs

CREATED FOR PAMIDA

For over five years I was the art director, layout designer, copywriter and production artist for all of the interior signing campaigns for Pamida, a former Midwestern retail chain with over 175 locations. Before my arrival the signs had a grocery store butcher shop look — copy and price points in one or two colors, with no graphics. I helped transition the signage to a more professional, modern look — not just adding graphics, but developing actual campaigns.