Private Label Brands

CREATED FOR PAMIDA

In-store marketing occasionally branched off into logo design and packaging for products sold exclusively at Pamida. This was most prevalent in areas like lawn and garden, holiday merchandise (Christmas decorations, Halloween lights) and clothing tags. Two of the clothing lines that required logos were Heartland Basics and the Omaha Jean Company. While not my personal favorite, the Heartland logo was designed to mirror the Pamida logo at the time, which was exactly what the client wanted — and at the end of the day, making the client happy is the idea.