Corporate Communications

CREATED FOR PAMIDA

I had a chance to do a little writing, along with developing the identity for the Renewal Project, a period of corporate 'perestroika' Pamida went through a number of years ago. The thinking behind the design is as follows...the Company (symbolized by the tree) would be entering a new phase in its life. A period where the nurturing conditions created by management (represented by the 'sun' from the Pamida logo) would encourage new ideas to blossom, new ways of doing things, from EVERY branch of the tree no matter how small...resulting in new growth and development, ensuring the health and longevity of the tree.